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Leaders: Why You Need to be Tech-Savvy

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Here at AIM, we are all about all things tech. In the business world today, technology is making a huge impact that extends far beyond those in the IT crowd.

With the greater accessibility we now have to technology, companies are now orienting themselves towards becoming more tech-savvy, and are pushing their employees in that direction too.

No one is more accountable for being tech-savvy than the leaders amongst the company.  We are going to outline a few reasons why leaders need to be tech-savvy. Take a look below:

It helps you become more social-savvy. Let’s face it: we are now well into the digital age. The technology we have gives us the accessibility to communicate much more easily than before. As leader, being tech-savvy can help orient towards becoming more social-savvy.

According to a recent study by Weber Shandwick, 80% of employees surveyed said they would “rather work for a social CEO”, while two thirds of customers said that “their perception of the CEO impacts their perception of the company.” Suffice to say, those are some pretty big numbers to consider when making the leap towards becoming a tech- and social-savvy leader.

It makes you look innovative. People usually want to work for a company that looks towards the future, and a leader who is keen on technology will most likely value innovation, as well. Having that kind of value is big for many employees and those looking to work for your company. Being tech-savvy can be a huge selling point for candidates who place high value on innovation and opportunity.

It also helps attract Millennials. There is no doubt that Millennials are the “techiest” of all generations. As such, the value they place on technology in the workplace is much higher than most. As leader, you are perhaps the one of the biggest representatives of your company.

The majority of people who are thinking about applying to your company will most likely look to you to judge how the values of your company stack up to their own. For Millennials, that involves how you work way around technology, and if you don’t deliver, then chances are that will reflect poorly on them, possibly leading them to look somewhere else.

Here are some of our tips on how to become a tech-savvy leader:

Keep up to date. First things first, you need to make sure you are in the loop. Whether it has to do with all the technology you already possess, or the new things you’re coveting, keeping in the loop on all of the new advancements and updates will help keep you on your toes as cool new products roll out.

Use your technology wisely. That being said, there is no need to overdo it on your tech prowess. As we’ve mentioned in the past with social media platforms, use what works best for you and your company. While it may seem cool that your desk is littered with the three latest tablets, two cell-phones, a laptop and desktop, it really just looks silly. And honestly, it will make you much more unorganized in the long run–something you definitely want to avoid.

Programs, programs, programs. Being tech-savvy extends far beyond cool gadgets and gizmos. In fact, some of the most innovative advancements are in the latest programming and online products. Try your best to keep up with things like these, especially social media platforms, because they can have a huge impact on your company. We mentioned that there is a majority of people who place a high value on being socially savvy in the digital world. One of the best ways to becoming socially savvy in the digital world is by knowing the ins and outs of social media platforms, as well as the mobile recruiting arena.

What are your thoughts on having tech savvy leaders? Is it a make or break? Or, is there something else you’d rather see in your leader? Let us know by connecting with us on Facebook or Twitter. We’d love to hear from you!

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photo credit: Ian Sane via photopin cc


AIM is a not-for-profit community organization that promotes technology to empower people, enhance organizations, and create brilliant communities.



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