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The Power of Persuasion

  • Thursday, February 08, 2018
  • 11:30 AM - 1:00 PM
  • American Job Center at Eastgate Mall | 5600 Brainerd Rd, Suite A-5, Chattanooga, TN


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You want for employees at your company to reach their potential. But training and development isn't always a priority for employees and managers. How can you persuade them that the opportunities you're offering are in their best interest?

André Dantzler will share some insights and techniques, based on Dr. Robert Cialdini's Principles of Persuasion. You'll learn about the power of reciprocity, scarcity, authority, consistency, liking, and consensus - and how to leverage them to influence different audiences in your company. André will also share how behavior model theory relates to different persuasion techniques.

Want a preview of the Principles? Check them out here.

André Dantzler is the president of SociallyU, LLC, a software solutions development firm focusing on online content delivery and communication. André retired from TVA in 2007 as Manager of IT Education. After TVA, André led teams that managed the data centers and developed political communications and analysis systems for the RNC. He launched SociallyU in 2009. 



PayPro is a local Human Capital Management Provider. Our emphasis in supporting our clients are in the three key areas that every business needs. Hiring employees with Applicant tracking tools, Managing employees through payroll, time and attendance, HRIS and benefit enrollment and Growing employees through collaborative tools and learning management.

Like ATD, we believe that employees who receive a great on-boarding experience and are shown a path to improve their skills in a positive learning environment will be more valuable in the work place and it will increase employee retention.  Mike Steele, Chief Development Officer

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